After recently celebrating its 20th Anniversary, Mall of America debuted a new look… including a new logo, new tagline and overall new, dynamic identity.
The nation’s largest retail and entertainment complex has used the same logo for 20 years. Though the logo certainly reflected the patriotic name, it began to look dated.
With the help of Duffy & Partners, a Minneapolis design firm, Mall of America launched a new identity that, “reflects our 20 years of evolution, while paving the way for all of the fresh, exciting, new plans for Mall of America.” (As quoted from Maureen Bausch, Mall of America Executive Vice President of Business Development.)
In describing its new logo, Mall of America explained on their website:
“The creative process recognized the equity found in the star of the original logo and transformed it into the dynamic new star made of vibrant colored ribbons. The ribbons depict the…